🏈 Hearing: New KU Football Field Design

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• 🏈 Hearing: KU’s new football field design

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EVERYTHING IN THIS NEWSLETTER IS BASED UPON WHAT I AM HEARING FROM PEOPLE I TRUST. PLEASE DO NOT MISTAKE THIS FOR FACT OR FOR ACTUAL JOURNALISM, WHICH HAS VERIFICATION STANDARDS THAT I HAVE NOT ADHERED TO. I DO NOT GUARANTEE THE ACCURACY OF THE CONTENT.

Details emerging for KU’s new field design

I'm Hearing the Jayhawks have finalized their new football field design... while the midfield logo will spark some debate, I’m liking the direction KU is heading in.

I’ve got intel on the midfield logo, endzone font, a new partnership, and additional special elements being included for the field design.

The Midfield Decision

Kansas is going with the classic Jayhawk, not the Warhawk, at midfield. I know this isn't the most popular choice, but I understand why KU went this direction.

The classic Jayhawk is iconic and critical for KU's branding consistency. It's not best practice to have one massive logo at Allen Fieldhouse and go with something completely different at Memorial Stadium.

The classic Jayhawk is clean, recognizable, and maintains visual consistency with KU's most iconic venue.

There was also hesitancy about putting an older logo design in a completely modern stadium. And, let’s be honest, we all hope nothing about KU football right now ends up feeling retro.

Here’s the key part: I'm Hearing KU wants to save the Warhawk for special games and uniform combinations. Rolling the Warhawk out every game could make it lose its luster. KU needs ways to elevate their biggest games with fan favorites.

So the Warhawk isn't going away… it's just not living at midfield.

More Design Details

🌾 Wheat Elements: I’m Hearing there’s a very cool wheat design component that’ll be incorporated into part of the turf pattern. I love that KU has leaned fully into the wheat for the new stadium.

📝 Block Letters in, Trajan out: I’m Hearing we should expected clean, "KANSAS" block letters in the end zones that match the stadium's modern aesthetic. I don’t think there will be trajan font on the field, outside of the current Jayhawk.

I’m Hearing a lot of excitement around how the end zones look.

🤝 The Partnership Angle: Making this even more interesting… KU’s field design is tied to a major partnership that's been months and months in the making.

I don’t have all the details yet, but I’m Hearing KU is fired up about this piece, making the field design more than just aesthetics.

Bottom line:
From the sound of it, this design balances tradition with KU football’s current modern direction. The Jayhawk choice will have critics, but it makes sense for national TV exposure and brand consistency.

Special thanks to @PhoggyThoughts on X for the tip on on this story! Give Phoggy a follow. He’s locked in on all things Jayhawks right now.

Let me know what you think below! I'll share results in the next newsletter.

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🏀 ESPN’s new NBA Mock Draft has Darryn Peterson at No. 1 and another Jayhawk in the top 60…

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🏀 How cool is this picture of KU Hoops practice? I mean, c’mon!!