Breaking🏀 KU to Unveil Sponsor Logo on Court

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• 🏀 Breaking: KU Adding Sponsor Logo to Court

• 💰KU-Duke: Pro Money breakdown

• 📝 Quick Links: KU-Duke analysis

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EVERYTHING IN THIS NEWSLETTER IS BASED UPON WHAT I AM HEARING FROM PEOPLE I TRUST. PLEASE DO NOT MISTAKE THIS FOR FACT OR FOR ACTUAL JOURNALISM, WHICH HAS VERIFICATION STANDARDS THAT I HAVE NOT ADHERED TO. I DO NOT GUARANTEE THE ACCURACY OF THE CONTENT.

Breaking: KU Announces Sponsor Logo for Court

Kansas has landed a significant corporate partnership deal that will bring a sponsor logo to James Naismith Court at Allen Fieldhouse.

The multi-year partnership is with FNBO (First National Bank of Omaha), and the logo will debut on KU’s November 30 game against Furman.

The Jayhawks released a video announcing the change, including a message from Bill Self:

“They are doing something in a big way to help with the new world of college athletics”

As part of the partnership, FNBO will provide complimentary tickets to military families and youth from underserved families.

Mike’s Take:

Look, I know putting an advertisement/sponsorship on James Naismith Court isn’t going to be a popular thing. KU has to be aware of this as well.

But in the modern era of college athletics, with NIL coming in-house, you have to either proactively generate revenue or get left behind.

I’m glad Goff and KU Athletics are willing to make a potentially unpopular decision when the opportunity calls for it.

I think this is one of those moments.

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What the Betting Market Says about KU-Duke

• Opening Line: Kansas as a 2.5 point underdog.

• Current Line: Kansas as a 3 point underdog (10:31am CT, Friday)

• Betting Splits: 67% of bets on Kansas, 94% of money on Kansas on CircaSports (via VSiN)

To be clear: The following is just my interpretation of the betting market and a unique way to look at a game. It is in no way betting advice or suggestions.

💰 Analysis: Slight Pro Money on KU (so far).

I don’t see anything significant here, but it’s still early in the day.

KU was actually a 3.5-point underdog at some spots earlier today, with the line quickly dropping back down to 3.

I pulled today’s data from CircaSports (instead of DraftKings), because you can see some heavy money coming in on the Jayhawks today. I believe this action helped push the line back down to 3.

It looks like Circa has taken some sharp, or pro money on the Jayhawks.

If you haven’t read it, check out my game preview and prediction here.

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🏀 You can see what Travis Goff has to say about KU’s partnership with FNBO here (and another good look at the court).

🏀 Check out my 3 keys for KU vs. Duke here.

🏀 Data Scientist Evan Miya posted his model’s KU-Duke analysis here.